A/B Thumbnail Testing

The publishing and development process offers developers the opportunity to run an A/B test on island thumbnails to compare two different images to see which one drives more clicks and a higher click-through rate (CTR) — all backed by real player data to help you optimize engagement, reduce guesswork, and iterate faster.

Only a team member with publishing permission has the ability to create an A/B test and select which thumbnail to use after testing is complete.

Start A/B Testing

A/B testing is part of the publishing process but it is not mandatory. To learn more about submitting a single thumbnail, see the Cancel Testing section below.

Under the Promotional Materials tab, submit your two thumbnails. To begin A/B testing:

1. Ensure the two thumbnails are different.

2. Add any other media assets.

3. Click Next to continue.

   

   Promotional Media - A/B Thumbnail Testing.

The additional thumbnail will not get flagged as a duplicate.