Campaign Bidding and Auction Mechanics in Fortnite

Sponsored Row uses a bidding and auction model to determine which islands appear in the Sponsored Row in Discover. The goal of Sponsored Row is to help developers generate visibility based on impressions that translate into clicks and plays, growing your island’s audience directly in Discover.

Bids and the Auction Model

Sponsored Row pricing is determined by an auction model.

• All bids are expressed as Cost Per Mille (CPM).
• Bid prices must be between a $0.10–$20 CPM.
• Daily budgets must be between $5–$25,000.
• Campaign duration can last 1–30 days.
• The Sponsored Row uses a second-price auction model to determine the winner.
• Once your daily budget is reached, your campaign stops delivering impressions for that day.