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Squid Game Brand Rules in Fortnite

Jump into Fortnite Creative and Unreal Editor for Fortnite to build Squid Game islands using special templates and assets! Working with Squid Game assets and islands comes with certain responsibilities and expectations. Below are a series of guidelines for creating Squid Game islands.

Rules for Using Squid Games Templates

In order to build with Squid Game templates, there are rules you need to follow in addition to the Fortnite Developer Rules and other existing agreements such as the Monetization Agreement.

Squid Game Brand Rules

When building using Squid Game templates and promoting your islands that use Squid Game templates you must adhere to the Fortnite Developer Rules, and all other relevant agreements and the following rules or you could risk experiencing the consequences discussed below.

For your Squid Game islands, these rules apply:

  1. Limits to Squid Game Characters and Assets. Do not import any Squid Game-related characters or assets that may infringe the Squid Game intellectual property, into UEFN and/or use them in your islands. You may only use the Squid Game characters or assets officially provided to you in UEFN.
  2. Don’t sell, license, or redistribute Squid Game Characters or Assets. Do not sell, license, or redistribute any Squid Game characters or assets on a stand-alone basis or as part of a database or marketplace, or in any other way that could allow a third party to access, download, extract, or exploit any Squid Game characters or assets as a stand-alone file.
  3. No Modification. Do not edit, modify or change any Squid Game characters or assets outside of UEFN. Only use the UEFN customization that we’ve provided for Squid Game characters and assets.
  4. Don’t advertise, preach, or campaign. Do not use the Squid Game characters or assets in connection with the advertising or promotion of any products or services, or to support, align with, or make statements regarding any sensitive topics, for example, political or religious organizations.
  5. Netflix owns and retains all rights and title to all Squid Game characters and assets. This includes all intellectual property rights therein. Your use of any Squid Game characters and assets does not grant you any ownership rights in any Squid Game characters, assets, or content, or derivatives thereof.

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    Last updated Feb 10, 2026
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