Reporting Unoriginal Promotional Assets in Fortnite Creative

Originality is important to the success and growth of the Fortnite Creative ecosystem. A thriving ecosystem has a wide diversity of games for users to engage with and rewards Developers for thinking outside of the box and developing original ideas. As a Developer, you can spend weeks — even months! — carefully planning and building unique experiences for Discover. This includes promotional materials and island names.

For this reason, the Fortnite Developer Rules state in section 1.6 that Developers must design original promotional assets and not duplicate versions of someone else’s promotional materials. The Be Original rule is meant to encourage novel creation and reward developers who create unique promotional assets.

The Creator Portal has a support feature for reporting unoriginal promotional assets. You can report the duplication of:

• Titles
• Thumbnails
• Descriptions

Island Tags available in the publishing workflow are considered game genres, and titles using the wording of Island Tags can be duplicated. There may also be game genres that are not included in the tag list such as Dungeon Crawler, Boss Fight, and so on. Titles containing game genres cannot be considered original content.